Our Brands


Behind Grupo Bancolombia and the 30,000 people who contribute and are part of the present and its future, history began to be written on January 29, 1875, a path of 145 years full of challenges, 52,925 days of work and with the unbroken desire to accomplish more.

History tells us one thing and the present confirms what we think: the desire to work for the countries and regions where we are present becomes our driving force every day. 

Grupo Bancolombia has executed a strategy that has allowed it to create a platform for growth. This has been evident in:

Creation of a universal banking model.

Local and international acquisitions to expand operations .

Access to principal global markets.

High coverage network.

Valuable brands.

In this way we advance in the fulfillment of our higher purpose: to promote sustainable economic development for the well-being of ALL.

Group Brand

Grupo Bancolombia

We generate a group brand with a global focus capable of grouping all the organization's brands under the same umbrella.



Corporate Brands

Fundación Grupo Bancolombia and Grupo Bancolombia Capital

This level includes corporate brands of a more institutional nature. 


Local banks

Bancolombia, Banistmo, Bancoagrícola, Bam

It includes the group's banks and initiatives developed under the traditional umbrella of the bank.


Banking service derivatives

Plink and Wompi

We create a drawer for banking derivative products that act as sub-brands of the bank.


Regional banks


Regional Brands allow us to take a multinational approach without national collisions. Within this umbrella we find banking products with regional capabilities.


Non-bank and finance

Renting Colombia, Sufi, Wompi and Wenia.

We generate a space for all those brands with regional capacity that are financial but not banking.



Brands or initiatives that Bancolombia carries out with third parties.


Regional Presence